Rural Dictionary With Eric Stonestreet
Your Pork Checkoff is partnering with Emmy Award-winning actor Eric Stonestreet to dispel common misconceptions about pork production through the creation of the Rural Dictionary campaign. This video series works to redefine common pig-related idioms and phrases in a way that frames modern pig farming in a positive light and addresses myths that consumers have said may lead to them choosing to eat less pork. Videos will be rolled out on NPB’s social channels through November, so follow along on Facebook, Instagram and YouTube to be sure you’re first to see the new content when it drops!
For more information on the Rural Dictionary, visit pork.org/ruraldictionary.